Survey finds most SMB advertisers on Facebook spend less than $50 per month
Found this interesting article regarding the use of Facebook for marketing, and product promotion.
“Survey finds most SMB advertisers on Facebook spend less than $50 per month”
Within the article, it stated:
After awareness, “generating new business” was the second most common “success” SMBs were having on the platform. It’s not entirely clear how this was/is being measured by the businesses.
Other survey data show that many local businesses see Facebook and social media generally as an effective marketing channel. Yet three-quarters of SMBs don’t use any tools to track the performance of their digital marketing.
Alignable found that half of SMBs are exclusively using Facebook’s organic presence and promotional tools. Among the other half that are advertising on Facebook, 61 percent are spending less than $50 per month.
What the article did not say, was success of utilizing Facebook as a promotional platform.
Source: http://ift.tt/211jwdN
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